How SMS APIs work without you having to lift a finger


Have you ever used a Twitter or Facebook app? How about a WordPress plugin? Do you use Google Analytics? Most of these tools rely on APIs.

An API is a software-to-software interface, not a user interface. With APIs, applications talk to each other without any user knowledge or intervention. When you buy movie tickets online and enter your credit card information, the movie ticket Web site uses an API to send your credit card information to a remote application that verifies whether your information is correct. Once payment is confirmed, the remote application sends a response back to the movie ticket Web site saying it’s OK to issue the tickets.

An API resembles Software as a Service (SaaS), since software developers don’t have to start from scratch every time they write a program. Instead of building one core application that tries to do everything – e-mail, billing, tracking or more, the same application can contract out certain responsibilities to remote software that does it better.­ For example, a conferencing API — or any API for that matter — allows a software application to communicate with a remote application over the Internet through a series of calls

You don’t have to pay for several different software applications and the hardware to make them all work.For example you can use our group texting API using our SMS gateway to send and receive text messages from within your own application.

Making it possible to reach innumerable people simultaneously, we offer innovative SMS and voice broadcasting solutions to make your business a real success. Visit us here to learn more about our offered broadcasting tools and practices.