Retail

Arrow

Since 1851, Cluett, Peabody & Co., Inc. (a subsidiary of PVH) and its predecessors have been producing shirts for the American man. Since its introduction in 1885, Cluett's ARROW brand has created a niche position for itself in the international fashion arena. ARROW commands extraordinary brand recognition for its fashionable yet functional apparel, and consistently ranks in the top 50 in consumer brand awareness in the United States.

Today, ARROW is licensed in 55 countries and offers a broad assortment of men's, women's, and children's apparel and apparel-related products. The brand's look and appeal reflect a youthfulness and optimism that embody the American spirit.

Challenge:
Being an American Co., managing customer communication in a diversified country, like India, is itself a tough challenge. With stores and reach spread wide across the country, ARROW was looking for a unified communication platform that could efficiently send their promotional content to their desired audience simultaneously.

Solution:
ARROW then chose Solutions Infini's Promo Push SMS solutions that helped them conquer the communications over their wide consumer base. It also helped them discover a new market segment in various regions of the country (including semi-urban and rural areas) through their expansive connectivity and operator coverage. Solutions Infini's Push SMS was used by ARROW to transmit promotional offers, discounts, preview sales offers, etc. for theircustomers and prospects alike. The Push SMS service was also to provide the back-end communication support for their In-house Loyalty Program, for creating a more value effective BRAND!

Response:
The Infibuzz SMS solution enabled ARROW to transmit an average of 3, 50, 000 promotional messages to targeted and subscribed audiences. With a successful delivery of over 75% with a guaranteed no spam ratio, ARROW was able to reach their customers and audiences faster and more efficiently than ever before. The average delivery time on a pan-India basis of these promotional messages was within 1 minute of transmission which was achieved by the multiple route SMS termination used by Solutions Infini's Infibuzz SMS platform.